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Vision & Mission

Our Mission

Our mission is to provide high quality, healthy and affordable drinking water to our customers. We bring natural bottled mineral water, rich in minerals that benefit the body and increase vitality. We bring trust and mutual respect to all our relationships by continually improving the quality and process of our product. We focus on natural well being, and encourage a life style that is environmentally friendly.

Dedicated to results

Vision

We aim at becoming the leading natural mineral water producers in Ethiopia and the whole of Africa. To this end, we envision expanding regionally in the field of beverage industry and developing a strong base of key customers.

Rising above

Core Values

  • We believe in treating our customers with respect. We always thrive to cater to their needs.
  • We believe in change and growth. We invest in creativity and innovation.
  • We integrate honesty, integrity and business ethics into all aspects of our business functioning.
  • Your trust means a lot to us. We work hard in maintaining high standards of production and will not compromise on our promise.